A Day in the Life of a Fashion Digital Marketing Project Manager
Morning: Strategy & Team Sync
The day starts early with trend scanning, checking social updates, and a team stand-up to align on priorities. At 8:30 AM, cross-functional departments sync over KPIs, campaign status, and deadlines. This ensures content shoots, influencer collabs, and paid promotions are aligned.
Mid-Morning: Creative Execution
By 10 AM, the day transitions into campaign development. From reviewing lookbook drafts to finalizing captions, the marketing manager coordinates visual content across multiple channels. Team tools like Trello and Slack keep all creative and technical contributors in sync.
Afternoon: Data & Optimization
Analytics takes center stage post-lunch. Engagement insights, ROI metrics, and conversion reports help refine targeting strategies. Platforms like Google Analytics and Hootsuite assist in real-time optimization. Feedback loops guide shifts in timing, creative formats, and platform priorities.
Late Day: Meetings & Forward Planning
Late afternoon includes partner calls, merch or product team briefings, and content scheduling for the next 24–48 hours. Campaign health is checked, and any blockers are addressed. Before end-of-day, the manager reviews influencer performance and internal updates for next-week prep.
After Hours: Networking & Growth
Industry events, digital forums, and creator networking often extend into the evening. Staying on top of algorithm shifts, platform trends, and new tools is essential. Strategic roles like this require both visionary creativity and tactical responsiveness.
Source: Gilliland, Nikki. "A day in the life of social media manager at Oasis Fashion." Econsultancy, March 29, 2018. Read the full interview